Mr. Ashok Zinzuwadia started the journey with a small wholesale unit of gold jewelry in soni bazar of Rajkot city in Gujarat with his father Mr. Mathurdas Zinzuwadia. Later In the beginning of the year 1987 he closed down the wholesale unit.

He then established Radhika Jewellers in 1987, The journey of retail based selling started from 2nd October 1987 with a small jewelry shop of 200 sq. ft. with just 7 employees and small amount of (appx.) 15 kg of gold jewelry stock.Later in the year 1995 Mr.Haresh Zinzuwadia brother of Mr. Ashok joined the family business.

Radhika Jewellers was a proprietary firm till 30th June 2014 under the proprietorship of Mr. Ashok Zinzuwadia. From June 2014 the firm was converted to a partnership firm with 7 partners.